Store policies

Privacy policy

Who is responsible

Ridgevert is operated by Axel Claesson, an individual seller based in Sweden. Business address: Norra Stationsgatan 99, Stockholm, Sweden.

support@ridgevert.com

Orders and customer support

When you order, we process your name, email, delivery address, chosen products and variants, payment status, order identifiers and totals. We use these to accept payment, fulfill and support your order, handle refunds and maintain necessary business records. Stripe collects payment details on its checkout; Ridgevert does not receive or store your full card number or card security code. Support messages and any photos you send are used to resolve your request.

If you request updates, we store your email, signup time and consent record in Supabase. We use them for the updates you requested. Newsletter signup is optional and separate from an order. You may withdraw by contacting support and, when marketing emails are sent, using their unsubscribe link. Our signup service also keeps a hashed network-address rate-limit record to prevent abuse; hashing does not make such data inherently anonymous.

Website operation and optional analytics

Necessary browser storage keeps your cart, selected items for delivery, checkout access and cookie choices working. Delivery form contents are not saved in browser storage. If you allow optional analytics and it is enabled, PostHog measures page views, product interactions, checkout activity, purchases, campaign attribution and the homepage version shown, using a pseudonymous browser identifier. With the same permission, error reports help us find browser crashes and checkout failures; reports keep error categories and code locations while removing raw error messages and request contents. We do not intentionally send your email, delivery address, card details or form contents to PostHog. With the same permission, masked session replays show page layout, scrolling and interactions on browsing pages. Inputs and forms are masked or blocked; checkout, order confirmation and legal pages are excluded from replay. Console logs, request headers and request bodies are not recorded. Automatic interaction capture is disabled. See the cookies policy to manage your choices.

Our hosting and security providers may process connection information such as IP addresses, device/browser data and request logs to deliver and protect the service. We do not currently sell personal information or share it for cross-context behavioral advertising.

Service providers and international processing

We use Stripe for payments, Printify and its selected printing and shipping partners for fulfillment, Supabase for order and signup records, and Cloudflare to host and deliver the site. PostHog receives optional analytics only when enabled and permitted. We share the information needed for each service, including delivery details with fulfillment partners. Email routing and mailbox providers process support messages forwarded to the seller’s inbox. We may also disclose information when required by law or needed to establish or defend legal claims.

These providers may process information outside Sweden and the European Economic Area, including in the United States, where our Supabase database is located. Transfers subject to European data-protection law require an applicable adequacy decision or other valid safeguard, such as the European Commission’s standard contractual clauses. Contact support for information about the recipients and safeguards applicable to your data.

Purposes, legal grounds and retention

Order processing is necessary to perform our purchase contract with you. Accounting and required records meet legal obligations. Proportionate security and support processing serves our legitimate interests in protecting and operating the store. Optional marketing and analytics rely on your consent. Order contact and delivery details are required to fulfill a purchase; newsletter and analytics participation are optional.

We keep order and support records for the time needed to fulfill the order, resolve related questions, and meet applicable dispute and recordkeeping requirements. Accounting information subject to Swedish bookkeeping requirements is retained for seven years after the end of the calendar year in which the financial year ended. Other information is deleted or anonymized when it is no longer needed for its stated purpose, unless a legal obligation or active claim requires continued retention. Newsletter details are used until you unsubscribe; a limited record of consent or your request may be kept to honor your choice and demonstrate compliance. Browser-storage lifetimes are described in our cookies policy.

Your choices and rights

You may request access, correction, deletion, a portable copy of your information, restriction or objection to certain uses, and withdrawal of consent, subject to the conditions in applicable law. Contact support; we may need proportionate information to verify your request. Withdrawing consent does not affect earlier lawful processing. Some records must be retained for legal obligations. You may complain to the Swedish Authority for Privacy Protection (IMY) or another competent privacy regulator. We do not knowingly collect personal information from children under 13. We do not use your data for solely automated decisions producing legal or similarly significant effects.

Updates

Last updated October 1, 2026. We will update this date when the policy changes and provide additional notice of material changes where required.

Cookies & storage Stripe privacy Swedish privacy regulator (IMY)